Twin River is flowing swiftly when it comes to taking over the Bally’s brand, and hopefully breathing new life into it. Finalization of the former’s plans to acquire the latter happened very quickly. This may signal an aggressive timeline for other aspects of the deal.
For fans of online casinos in New Jersey, what this could mean is the arrival of up to three new competitors in the market. While nothing is official yet, the cards seem to be falling that way.
The latest on the Twin River rebranding to Bally’s
On Monday, the companies announced that the financial aspect of the deal was complete. There are still more steps to go to complete Twin River’s transformation, but there’s already movement on that front. It has, for instance, already changed its stock ticker symbol to BALY and committed $90 million to upgrading the eponymous Bally’s Casino in Atlantic City.
It’s a great example of the “domino effect” in the gambling industry, in which a move by one company precipitates a series of other deals. Earlier this year, NJ regulators required Caesars to unload Bally’s Atlantic City as a condition for the company’s takeover by