The Australian-based sportsbook, which announced it would open its U.S. headquarters in Denver last year, has aggressively invested in the Colorado market, striking betting partnership deals with the NBA’s Denver Nuggets and NHL’s Colorado Avalanche. It also has a corporate sponsorship with the University of Colorado, the first such arrangement with an NCAA Division I program in the nation.
PointsBet also operates in Illinois, Indiana, Iowa and New Jersey. Its growing brand recognition and investment in Colorado, along with its unique “pointsbetting” wagering options, should help PointsBet stand out among a crowded field of competitors in the Centennial State.
PointsBet Continues Expansion
Since its January 2019 American launch in New Jersey, PointsBet has competed against more established U.S. rivals such as DraftKings, FanDuel and William Hill through exclusive, and often non-traditional, betting options. PointsBet is the first legal U.S. sportsbook with pointsbetting, where a player earns (or loses) money based off a multiplier factoring the initial wager and the extent of the outcome.
For example, say a player bets $10 on an NBA game to go over the total of 200. If the final total was 220, the bettor would be awarded $200, as the result