FOX Bet Looks to Make its Mark With Michigan Online Sports Betting – The Action Network

Michigan online sportsbooks are scrambling to grab up market share ahead of this month’s anticipated online launch.

Against a crowded market, FOX Bet likes its odds.

Capitalizing on relationships with some of the biggest names in online gaming and American media, FOX Bet officials say they are well positioned to fend off DraftKings, BetMGM and a dozen other top competitors in what could be one of the most lucrative iGaming markets in the country. Speaking in an interview with the Action Network, FOX Bet CEO Kip Levin said his company’s long-standing connections with online poker and football broadcasting are among the many key factors setting his company up for success in Michigan.

Supreme Court Decision Creates Sports Betting Potential

Three years ago, legal online sports betting in Michigan — or anywhere outside Nevada — seemed unthinkable. Now the Wolverine State is just days away from what could be one of the highest-grossing online sports betting markets in the country.

The U.S. Supreme Court overturned the federal sports betting ban in May 2018. This set up a race for a share of the nascent U.S. sports betting industry and a series of massive corporate moves that are still shaping the industry.

Nearly a year after the court ruling, Fox Sports acquired a portion of The Stars Group, parent company of leading real-money online poker leader PokerStars. It also announced the